Privacy Policy
Effective Date: August 1, 2025
Introduction
Welcome to PartOfU ("we," "our," or "us"). PartOfU is a Content & Technology Studio that operates the website www.partofu.in (the "Website"). We are committed to protecting your personal data and respecting your privacy in accordance with the Digital Personal Data Protection Act, 2023 ("DPDP Act"), the DPDP Rules, 2025, the Information Technology Act, 2000 ("IT Act"), the General Data Protection Regulation ("GDPR") where applicable, and all other applicable data protection laws.
This Privacy Policy describes how we collect, use, store, and protect your personal information when you visit our Website, use our services, or engage with us in any manner.
Information We Collect
We collect the following categories of personal data:
Personal Information You Provide
- Full name
- Email address
- Phone number
- Company/organization name
- Project details and requirements shared via contact forms or direct communication
Information Collected Automatically
- IP address and approximate geographic location
- Browser type, version, and language preferences
- Device type, operating system, and screen resolution
- Pages visited, time spent on pages, and navigation patterns
- Referring URL and search terms used to reach our Website
Project-Related Data
- Business assets, brand guidelines, and creative materials shared for project execution
- Access credentials provided for third-party platforms (hosting, CMS, analytics) during project delivery
How We Use Your Information
We process your personal data only for specific, lawful purposes:
- Service Delivery: To communicate with you, understand your requirements, and deliver our content creation, web development, digital marketing and branding services.
- Website Improvement: To analyze usage patterns and improve our Website's functionality, performance, and user experience.
- Communication: To respond to your inquiries, send project updates, and share relevant information about our services (only with your consent for marketing communications).
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
- Security: To protect the security and integrity of our Website and business operations.
Legal Basis for Processing
We process your personal data based on one or more of the following lawful grounds:
- Consent: You have given us clear, informed, and verifiable consent to process your data for specific purposes (DPDP Act, Section 6; GDPR, Article 6(1)(a)).
- Contractual Necessity: Processing is necessary for the performance of a contract with you or to take pre-contractual steps at your request.
- Legitimate Interest: Processing is necessary for our legitimate business interests, such as improving our services and protecting our Website, provided these interests do not override your rights.
- Legal Obligation: Processing is necessary to comply with a legal obligation under Indian law or other applicable jurisdictions.
Cookies & Tracking Technologies
Our Website uses cookies and similar tracking technologies to enhance your browsing experience and collect analytical data.
Google Analytics
We use Google Analytics 4 to understand how visitors interact with our Website. Google Analytics collects data such as pages visited, session duration, and general geographic location. This data is processed in aggregate and does not personally identify you. Google's privacy policy governs their handling of this data.
Essential Cookies
We use strictly necessary cookies to ensure the proper functioning of our Website. These cannot be disabled as they are essential for site operations.
You may manage your cookie preferences through your browser settings. Please note that disabling cookies may affect your experience on our Website.
Third-Party Sharing
We do not sell, rent, or trade your personal data to third parties. We may share your information with the following categories of service providers solely for the purpose of delivering our services:
- Hosting Providers: For website hosting and infrastructure (e.g., Vercel, cloud hosting services).
- Analytics Providers: Google Analytics for website usage analysis.
- Communication Tools: Email service providers used for client communication and project management.
- Professional Advisors: Legal, accounting, and compliance advisors as necessary.
All third-party service providers are contractually obligated to protect your data and process it only for the purposes we specify.
Data Retention & Erasure
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:
- Contact form submissions: Retained for up to 2 years after the last interaction, unless a project engagement is initiated.
- Project-related data: Retained for the duration of the project and up to 3 years after project completion for reference, warranty, and legal purposes.
- Analytics data: Retained in accordance with Google Analytics' data retention settings (currently set to 14 months).
Upon expiration of the retention period, or upon a valid erasure request, your data will be securely deleted or anonymized. You may request erasure of your data at any time by contacting us (see Section 12 below).
Your Rights (Data Principal Rights)
Under the DPDP Act, 2023, and the GDPR (where applicable), you have the following rights regarding your personal data:
- Right to Access: You may request information about what personal data we hold about you and how it is being processed.
- Right to Correction: You may request correction or completion of inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data, subject to legal retention requirements.
- Right to Withdraw Consent: You may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
- Right to Data Portability: Where applicable (GDPR), you may request a copy of your data in a structured, commonly used, machine-readable format.
- Right to Grievance Redressal: You have the right to file a complaint with our Grievance Officer or the Data Protection Board of India.
To exercise any of these rights, please contact us at business.partofu@gmail.com. We will respond to your request within 30 days.
International Data Transfers
Your personal data may be transferred to and processed in countries outside India, including countries where our hosting providers and analytics services operate. Where such transfers occur, we ensure an adequate level of protection through appropriate safeguards, including Standard Contractual Clauses (SCCs) where required by the GDPR, and compliance with the data transfer provisions of the DPDP Act, 2023. We will not transfer your data to any country restricted by the Central Government of India under the DPDP Act.
Data Security
We implement reasonable technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:
- HTTPS/SSL encryption for all data transmitted through our Website.
- Restricted access to personal data on a need-to-know basis within our team.
- Secure storage of project files and client data with access controls.
- Regular review and updating of our security practices.
In the event of a data breach that is likely to result in a risk to your rights, we will notify the Data Protection Board of India and affected individuals in accordance with the DPDP Act, 2023.
Children's Privacy
Our services are intended for businesses and individuals who are 18 years of age or older. We do not knowingly collect personal data from children under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will take immediate steps to delete such information. If you believe a child has provided us with personal data, please contact us at business.partofu@gmail.com.
Grievance Officer
In compliance with the DPDP Act, 2023, and the Information Technology Act, 2000, we have appointed a Grievance Officer to address your concerns regarding data privacy and protection:
Grievance Officer
Name: PartOfU Team
Email: business.partofu@gmail.com
Response Time: We will acknowledge your grievance within 48 hours and resolve it within 30 days from the date of receipt.
If you are not satisfied with our resolution, you have the right to file a complaint with the Data Protection Board of India.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Any changes will be posted on this page with an updated "Effective Date." We encourage you to review this Privacy Policy periodically to stay informed. Continued use of our Website after changes are posted constitutes your acceptance of the revised policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Disclaimer: This Privacy Policy has been prepared based on applicable Indian and international data protection frameworks. It is recommended that you consult with a qualified Technology/Privacy Lawyer for professional legal review and to ensure full compliance with the Digital Personal Data Protection Act, 2023, and other applicable laws specific to your circumstances.